For ICT vendors, the value of regular and structured engagement with the IT analyst community has two primary benefits;
Market Influence - Industry Analysts serve as a key source of advice and guidance for both customers and other influencer groups. Not only are they quoted in the media, but more importantly they provide advice to clients at various points in the sales cycle. In addition, many firms also offer services to other influencer groups such as technology investors. Only by ensuring the most appropriate analysts are fully conversant with a vendor's strategy and offerings can their analysis and recommendations fully support that vendor’s marketing and sales activities.
Market Insights - Industry Analysts provide information and guidance to IT vendors, advising on product strategy and planning, sharing insights on the marketplace and supporting marketing and sales activities. Engaging with the most appropriate analysts for specific tasks is critical